Acquisition lawyers in the Netherlands
Category: Mergers and acquisitions
Blenheim Attorneys is pleased to announce that it successfully advised the IENS-SeatMe B.V. and its shareholders in the sale of the company to TripAdvisor.
Founded in 1998, IENS is the largest online restaurant review guide in the Netherlands with 20 million annual visitors and a network of 19,000 restaurants, 1,400 bookable through its sister brand Seatme.nl.
The site features 200,000 restaurant reviews and receives 4,000 new reviews every week. TripAdvisor is the largest online travel community in the world, offering reviews of travel and entertainment-related content. The company has more than 300 million unique monthly visitors and more than 200 million reviews covering accommodations, restaurants and attractions worldwide.
Iens Boswijk, founder of IENS, commented:
“As the founder of IENS I am proud that the company is ready to move on to the next phase. I am very pleased that we can make this move with such a great company as TripAdvisor.”
Wout van der Wijk, CEO of IENS, said:
“Since IENS and SeatMe merged in 2012, the combined company has experienced exponential growth. IENS is now the largest online restaurant and reservations website in the Netherlands by far. As such we feel a continued responsibility to lead the market towards an online future. We are excited to have become part of TripAdvisor.”
Arjen Paardekooper, Partner at Blenheim Attorneys, mentioned:
“It was a great transaction to work on with multiple disciplines. Together with the sellers we look forward to the success of the transaction.”